Charlotte Jones Anderson net worth is $100 million. She is a famous American businesswoman that has been working in the NFL for the last 27 years. She is the Dallas Cowboys Executive Vice President and Chief Brand Officer. No one could have predicted that she would be that successful all that years ago. Actually, that kind of career has not been her initial idea for the future.
Charlotte Jones Anderson net worth: $100 million
Charlotte Jones Anderson Education and Career
Charlotte was born on July 26, 1966, in Little Rock, Arkansas. Her father is the owner, president, and general manager of the Dallas Cowboys, Jerry Jones. He bought the team on February 25, 1989, from H.R. “Bum” Bright for $140 million. A year before that, Charlotte graduated from Stanford University and earned a B.S. degree in human biology. Before she decided to come to the Cowboys, Charlotte Jones Anderson had tested her luck in politics. She was a Chief of Staff of U.S. Representative Tommy F. Robinson from 1989 to 1990. She resigned and decided to help her dad. She has been deciding about the design, sponsor selection and integration, décor, and presentation of Dallas Cowboys in general. That kind of leadership and decision making brought millions to her team.
The course of events which transformed Dallas Cowboys into the most valuable NFL franchise began with one simple decision she and her father made in 1995. They decided to act outside of the so-called NFL Trust and in the risk of a lawsuit, sign multi-million dollar sponsorship agreements with American Express, Pepsi, and Nike, but through Texas Stadium Corporation. They got sued by NFL Properties, and actually won in the end.
In 2013 Anderson led Dallas Cowboy’s negotiation with Victoria’s Secret to launch the first ever Victoria’s Secret PINK store inside a professional arena. The decision came from the fact that over 44% of NFL fans are actually women.
Beside those partnership agreements, Anderson also spearheaded a number of events that further popularized the team. One of those huge events was the kick off of the Salvation Army’s Red Kettle Campaign on their stadium with top musical entertainers. That even helped the Salvation’s Army to raise 1.6 billion dollars. And most recently, Charlotte Jones Anderson was named Chairman of the NFL Foundation and she is now responsible for all the projects that revolve around player’s care, youth football, and medical research. This foundation is conceived of 32 clubs that regularly collect money for all sorts of causes on the national level. This foundation has granted more than $148 million for all kinds of causes.
Anderson also organized a number of different sports events including 2014 Final Four (when she actually became the chairman of the Final Four), Super Bowl XLV, the annual AT&T Cotton Bowl Classic, and the 2010 NBA All-Star Game.
All those years in business made her one of the best and most innovative and versatile front office executives in professional sports.
Charlotte Jones Anderson Personal Life
Charlotte Jones Anderson is married to Shy Anderson, the vice president of business operations with the Dallas Cowboys. They have three children: daughter Haley and sons Shy and Paxton. She has two brothers. Her older brother is Stephen Jones, Cowboy’s Executive Vice President/ COO/ Director of Player Personnel and her younger brother is Jerry Jones Jr., Cowboy’s Chief Sales, and Marketing Officer and Executive Vice President.